Excerpts from eBook: Get Endorsement Deals

Excerpts from the eBook


By Sheba Macby

As an up and coming act you may be wondering how your favorite celebrities bag all those endorsement deals, and sometimes you may feel there is a secret that you have not yet figured out.

This eBook will teach you exactly what you need to know about getting endorsement deals from companies and open your eyes to a whole new world of opportunities surrounding you.

You are going to learn the ”secret” that has differentiated the likes of Wizkid, Davido, Tekno, Olamide, Psquare and the rest from you.

It does make sense to have extra sources of income to help take care of your expenses and offset depts, if you are in any. Instead of sticking to your same old routing of distributing your CDs at Shoprite and asking for peanuts, looking for endorsement deals and sponsorship is not just another option, it is a massive source of revenue for any artiste.


We all know that the Nigerian music industry is a very lucrative business one can invest into and make millions back in no time. It is tested, high performing, up to date and relevant in 2017.

The Nigerian Entertainment Industry is estimated to generate revenues of over $2 billion annually. Over time, the Nigerian music industry has become big business with many Nigerian artistes raking in millions of naira monthly.

Endorsements from various corporate bodies have become a major source of revenue for top entertainment celebrities. These endorsement deals worth millions of naira.

  • Don Jazzy bagged a N50 million package from Loya Milk, N25million deal with MTN and millions of naira deal with Samsung Africa.
  • Iyanya bagged a N60 million MTN deal, $350,000 endorsement deal with Zinox computers, and N35 million deal with Solo Mobile (Phone manufacturing Company).
  • Wizkid bagged N45 million deal with MTN.
  • Omawumi bagged N25 million endorsement deal with GLO.
  • Tiwa Savage N30 million MTN deal.
  • Davido N30 million MTN pulse deal.
  • Banky W N100 million Samsung Mobile as well as MTN.
  • Psquare N140 million from Glo. This is to mention but a few.

This could be YOU!!!Imagine yourself bagging an Endorsement deal of N100 million or earning N3 – 4 million per show multiplied by how many shows you get booked for, and how many endorsements you can get. Wow! This is mouthwatering!

It is obviously the best thing that can happen to any music artiste.

We cannot over emphasize the fact that the Nigerian Music Industry is very lucrative. Indeed, “Content is the next crude” according to Dbanj. Nigerian Companies are increasingly leveraging the entertainment industry to cast their goods and services in better light and this has opened up a N500 million market for music artistes. In the year 2013, over one billion nairahad been invested into the Nigerian music industry from different multi-national companies in the telecoms sector, beverages, electronics and also computertechnology.

PepsiInvested N30 million. ZinoxInvested N56 million. SamsungInvested N100 million. GloInvested N 300 million. MTNInvested N600 million.

This is the more reason why you should cash in on what am about to tell you so that you can cash out and smile to the bank every now and then.

Acquiring endorsement deals requires…